Oxara signs a unique strategic partnership with MÜLLER-STEINAG Group

Since 2023, Oxara has worked intensively with MSG’s team to co-develop a competitive solution for its precast concrete floor coverings (a.o. pavers, pervious pavers, grass pavers) aligned with their production and commercial needs. The distribution of the aforementioned products is carried out by CREABETON AG. The formalsation of this partnership confirms the technical maturity of Oxara’s Oulesse® binder and marks an important step toward market-scale deployment.

“The partnership announcement aligns with our market entry strategy that consists of joint product development with building material producers and the delivery of competitive binder products to decarbonise the construction industry”, says Gnanli Landrou, CEO and co-founder of Oxara AG. 

Investing in the cement-free and circular future: a pathway towards Net Zero

Considering that MÜLLER-STEINAG Group is a CO₂ conscious business and aims to achieve climate neutrality across its companies by 2050, “the commitment in Oxara AG, an outstanding, sustainable and circular technology on the market aligned with our mission to decarbonise our product portfolio with the vision to be a grandchild-proof company”, emphasises Hendrix Müller, Member of the Board of MSG. The partnership with Oxara will result in several thousands of tons of CO₂ savings in the coming years, starting already in 2025, and recycling thousands of tons of construction demolition waste.

By working with an established and leading company in Switzerland, this is a strong signal of confidence and confirms the readiness of Oxara’s technology for large-scale deployment. Thanks to its asset-light model, Oxara’s binder can be implemented using existing production infrastructures without major capital investment.

Co-development and application expansion

Technology and binder Innovation are the backbone of Oxara’s competitiveness and success on the market. Securing a partnership with MSG gives Oxara a competitive advantage on the market with direct customer feedback, which is key to improving our binder system towards more performance robustness, circularity of materials and CO₂ reduction and expanding on binder applications. 

For any start-up, the ability to scale up depends on product market fit and on being able to execute and deliver at promised volume. With this major agreement, and with the support of our board and financial advisors Octavian - Eponyme Partners, we demonstrate our ability to meet market expectations and convert growing customer interest into sustainable growth in Switzerland and beyond.