Cement availability: a challenge and an opportunity
The UAE has a mature cement industry, substantial production infrastructure and a highly competitive regional market. Historically, installed production capacity has exceeded domestic demand, contributing to strong price competition and the availability of comparatively inexpensive conventional cement.[4]
For alternative binder technologies like our Oulesse® technology, this creates a clear commercial challenge. Oulesse® does not enter a market in which cement is scarce or prohibitively expensive. It must compete with a widely available incumbent material supported by established supply chains and decades of market experience.
At the same time, this industrial base presents an opportunity.
The UAE already has cement and grinding plants, mineral-processing equipment, concrete and precast production facilities, logistics networks and experienced construction companies. Parts of this infrastructure could potentially be used or adapted to process demolition materials and produce Oulesse® products.
The objective is therefore not necessarily to build an entirely separate production system. It is to identify where existing assets, expertise and supply chains can support a new generation of circular construction materials.
For investors, this distinction matters. Leveraging existing industrial infrastructure could reduce capital requirements, shorten implementation timelines and enable production to be replicated across several locations.